Stranger Things Fandom Merchandise and Marketing

Stranger Things super bowl 2017. 

The trailer at the the beginning is a homage to 80's with a classic tv advert.  This shows nostalgia to the older viewers.

The trailer adds a transition from the 80's tv advert to fuzzing where you don't know what you can see and don't know what is going on. This shows suspicion and links to the main thing of upside down theme. 

The upside down Netflix logo creates synergy because it links to recognisable branding that is mirrored in the upside down world and links to the super bowl display. This is also branded and linkage. Netflix relies on this show to create more revenue and gain popularity for the media stream and service

The neon light effect is a recognisable branding that creates synergy and also inspires more fandom with dedicated viewers. This makes the fans feel like there is something new. The 2 in the background is Neale's theory repetition and difference because it's the same style of font but the number 2 show that there is going to be difference.